The future of food is evolving rapidly, and at Biokraft Foods, we believe that transparency and knowledge-sharing are key to accelerating this transformation. Today, we are excited to launch our Consumer Survey Report on Cultivated Meat in India, a pioneering study that sheds light on public awareness, preferences, and concerns about cultivated meat, with a special focus on cultivated chicken.
Why This Report Matters
Despite growing global conversations around cultivated meat, India’s consumer perception has largely remained unexplored. Understanding how people feel about cultivated meat—what excites them, what concerns them, and what they need to know—can help the industry grow in a responsible, consumer-friendly direction. At MEVO, one of the key discussions centered around the need for greater transparency in the cultivated meat ecosystem. Startups often hesitate to share consumer insights, limiting the potential for collective growth. As a step towards giving back to the community, Biokraft Foods has made this report publicly available to benefit researchers, policymakers, food industry leaders, and consumers alike.
Key Insights from the Report
Conducted in October 2023, this study gathered responses from participants across India through social media, providing a broad perspective on consumer sentiment. Some of the key findings include:
Awareness Levels: A significant portion of consumers are still unfamiliar with cultivated meat, highlighting the need for better education and outreach.
Purchase Intent: Many consumers are open to trying cultivated meat, especially if positioned as a sustainable and ethical alternative to conventional meat.
Concerns & Barriers: Safety, affordability, and naturalness are top concerns that the industry must address through communication and innovation.
How This Report Can Help the Ecosystem
By making this data publicly accessible, we aim to:
Support startups and researchers in understanding consumer behavior and shaping their strategies.
Encourage policymakers to develop regulations that align with public perception and industry needs.
Engage with consumers by addressing their concerns with science-backed information.
The Path Forward
At Biokraft Foods, we see cultivated meat as a game-changer in food sustainability. But for it to succeed, consumer acceptance is crucial. This report is just the beginning of our commitment to driving awareness and fostering transparent discussions in the cultivated meat sector.
We invite industry experts, researchers, and food enthusiasts to explore the report and contribute to the conversation. Together, we can shape the future of sustainable food.
Access the whole report here:
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